What audience would be more likely to pick up this magazine?

Monday, 29 November 2010

photos for the front cover.

Photos
I intially wanted to feature 2 people in my photos as I liked the idea of a duo. This was all set up to happen but at last minute the plans had changed and it was only possible at the time for one person to feature in the photos. At this point I was willing to give the photos ago just to see if it would work and I knew that I could change my ideas further on. I was happy with the results I got and so I have decided to stick to the idea of only having 1 person. Before taking the photos I decided that I wanted them to be in arange of photos e.g outdoors and indoors. This would require a vareity of different clothing styles as the weather wasnt in good condition. The person I decided to include was a female and I choose her because of the style she is and the sort of person she is. She is very confident and willing to do anything and so I knew that if I featured her in the photos it would come across really well. Before I began to take the pictures I took the opportunity to style her my self. This meant doing her hair make up and choosing the clothes.

I took two pictures one before and after to show what I did.




















The first shots I decided to take were some outside. I styled the model in a red and white cardigan with an all in one jumpsuit with some military boots as that is quite out there and different but also very wintery which was relevant for the weather. I took some photos in front of a brick wall and a garage as I think these fit in with the type of genre I wanted. I knew that I could edit the photos later to make it look vintage and antique.I also took some inside as I wanted to experiment. I took the photos in a variety of colours. I took some in greyscale, sepia and normal colour. I did this because I knew that the black and white and sepia colours where quite old looking and thats the type of style I am after plus if I got some in colour I knew that I could later edit them to a different colour to make them look better. I also took time to style her in different clothes for a range of choice and so chose to put her in shorts, tights and a top as well as a warm vintage coat and a dress. I took a number of shots with ther all in these different outfits and these are some of the results I got.

 



 



 
 
 

I took these photos with a range of different camera shots. I did a close up of her face and I did a medium close up of her sat down. I wanted to see whether I could get any good photos just fom the way the camara was angled. I am happy I chose to do this because I think I have got some ok shots. The one thing I would change is the way I decided to focus the camera. When thinking about were I would place the text on my front cover, there wouldnt be any room as it would cover the models face making it look really unprofessional.
I have narrowed down the photos I am thinking about using and have made a few changes to them.


I really like this picture now that I have edited it and I think it would look quite good on the front of a cover.
I have edited it from the original photo I had taken. When I took it I made sure that the colour was sepia. I then later edited it to a more antique colour, this made it appear more vintage. I then changed the contrast and made it darker as thats what I wanted it to look like. Indie is can sometimes look quite dark and so this is what I would like it to be. I then added a spot light on to the photo which then made the corners black and put more focus on the middle. The photo above is then what I was left with. I am really happy with this photo and I tend to use it somewhere in the magazine.
When taking this photo I had the model sit on a little table against the wall in the dark and thenI placed a lamp shade in front as a spot light. I was stood up when I took the photo and so that is why it appears quite central. I would say that this shot is sort of a mid shot.

This photo was also originally taken in sepia mode and still remains in it. It was taken in front of a white wall next to a door and she was once again sat on a little table. All I did to this picture was change the contrast to make her face the main focus. I prefer this version as it has more of a glow to it and looks more vintage. This photo was taken from above and so makes the model appear vulnerable. This was the sort of look I wanted as the model is a teenager and so it makes it look like she still has that child in her, feeling small.

I havent edited this photo as I liked the way it was already. It is almost a close up of the models face but it shows the shoulders too. It was taken outside against a brick wall. I like the fact the lighting from the street lamp has worked with the camera light because now it has given it a red/orangey look which I think works nicely. It appears to be oldish with the bright colours and it works with the 60s/70s theme.




This picture has been drastically edited. I took it in sepia mode with the model laying on the floor with her arms quite sharp holding her there. I changed it so that it would be more retro and 60s and so lightened it a lot and changed the colours. I also cropped it to make it smaller but if I decide to use it for my front cover I know that I must crop it more to make it A4. I really love the look of this and I think it would make the genre of retro more noticable. It reminds me a little of some of the andy worhol pictures and this is the sort of look I was aimng for.

Friday, 26 November 2010

Choosing a name for my magazine.

As my magazine is a mixture of different genres I would like a name that reflects this. I want something that is quite unique and is different from all the other magazines I have looked at. I would also like a strap line to feature with it so that it makes more sense of why I have chosen to call it that. Some of the first ideas I have come up with are:





I have short listed two names I really liked the idea of having as a title for my magazine. These are : L&L and Visual. I liked the idea of having the look and sound of the artists based upon the name and so these two were the ones that fitted that category. L&L would be good to use as it has been shortened and is now qquite effective as 2 letters and a symbol. It stands for Look and Listen as a way of telling the audience that all artists want to be first seen then heard. If I had to give it a strap line I would have 'Look and Listen' as that's what it stands for and people would understand it more. I think it would be good as a logo too just like NME is. It would be a well known institution just because it has a logo and doesn't require the rest of the magazine to be noticed. It sort of gives the same ideas as the name Visual but it is more specific about what message I am trying to give.
Visual is a very unique name for a music magazine I think. You wouldn't really only associate sight with music , you would think sound as its something you hear. But I think having a name like this brings out the other side to it. Before an artist is heard they are often seen to justify what sort of sound they are going to give. I think the name visual is quite snappy and effective as it makes the sight side of it more clearer to the audience. I would have a strap line to make sense of what I mean and so I would have ' Wanting to be seen and heard' as a choice. I think it is easier to make sense of why this name works well for a music magazine. I really like the idea of this. It could also just like the name L&L be a logo for people to recognise it more.

Based on my thoughts about both names I have decided that my magazine will be called:

Visual 'Wanting to be seen & heard'

I decided to choose this name as my final choice as it is more creative and effective then just 2 letters. You would expect this to be a name of a music magazine and so I like the fact its different. Also the strap line summarises the title explaining what it means and why it works.

Final choice of genre and Audience.

Genres I have thought about:
  •  RnB
  • Individual/independent
  • Rock
  • Metal
  • Pop
  • Retro
  • Dance
  • Punk
  • Alternative
Taking everything in to account from the things I have researched I have decided that my final chosen genre is Inde/Rock and roll/Retro. This makes it a lot more vintage and adds some of the old indie into it as well as the new that is seen today. From my research I found that this genre is very popular and so it would appeal to an audience today. As most of the magazines I have researched with this genre show mostly male artists, I have decided that I will use a female band and a male band to make it more specific that the audience is both male and female. My audience ia generally those between the age of 16-25. I think my magazine would appeal more to this age group as its more about the new fresh faced music that is to enter the bussiness instead of the old. However it has an old take on it as it is coming back on to the scene. It will appeal both to male and female as this genre is liked by both genders. As this style is mostly liked by people of that age I think it will be easier for me to get someone who is this sort of style to appear in my magazine. It makes it not so tricky to get the photos. Based on the age of my audience I have decided to not make my price of the magazine really expensive. I will have it at a price of £1.99. It is not too expensive and they will be able to afford it.

Thursday, 18 November 2010

3 LIIAR Analysed Music Magazines.

In order of completing my front cover of a music magazine, I have researched a number of realistic music magazines that have previously been published, as way of getting to know the styles of music they cater for. The types of magazines I have chosen all resemble the genre I have chosen and so are perfect for gathering ideas. The 3 magazines I have chosen to analyse are: NME, Q and Shindig. These are a mix of individual and retro which is what I am aiming for in my magazine.

                            NME -   Front Cover/Contents/Double page spread.
Language   
The cover of this magazine is quite simple but still works at the same time. It focuses upon one main thing, which is in this case is Mark Ronson and his instruments. He is the first thing you come across when you look at the front cover and this automatically makes us assume he is the main story and the double page spread will feature him.Also you cant help but be drawn to the theme of orange. It is used as the main colour and makes it come across quite fun. Its not the typical NME magazine cover you may come across as they are usually quite dark. This suggests to me that it maybe goes against the conventions of 'indie'. When I think of 'indie' I usually think of it been quite a more darker genre not as dark as rock and metal but not as happy as pop, Its some were in between. There is quite a fair bit of text on the cover of this magazine which maybe represents the social side to the magazine.This is something which I will include on mine as it is one of the many conventions of a music magazine. It Also includes a bar code which automatically informs the audience that I think I would be quite drawn in as I would want to know of the sort of new stuff Mark Ronson is offering. The language on the front cover of this magazine us used rather well. Its not cluttered together so it looks quite neatly done however I think as the genre is 'indie' this would have been better done quite close together with a lot of information showing the edgy side to the genre. This is something I hope to do in mine.

The contents page I have found includes a lot more writing than pictures. But this is expected as it is the page that states what is featured in the magazine.A lot of contents page include a lot of information and pictures so the fact this one does to shows it follows the conventions. The images included are 'indie' looking and so it is easy to tell what type of genre it is. It main colours appear to be red,black and yellow. These are quite colours that are associated with this sort of style and so work well on the contents page. I would think that from this the front cover for this issue used sort of the same theme. I have generally found that from looking through NME, the colours usually are continuous on the front cover to the contents and sometimes even throughout. This is one thing I will choose to do in my magazine. In this contents page it includes a voucher to subscribe, this is something that  I think helps keep the connection between the magazine and the audience. Its making them feel apart of it. I think this is something that could could potentially be an idea for my contents page.

The double spread page is quite creative and is interesting because of how it looks. It features the colour blue as the main colour and includes one main photo with a selection of others. This is one thing that is popular in many music magazines and so could be seen as one of the conventions. I may potentially decide to do something similar to this. The main heading in this double page spread has a blue box around it with black text. I like the idea of having this as its almost like your outlining important issues. Its easy to see what are the headings as they have been purposely made more bold. Most magazines tend to do this. I think this could also work well on the front cover of the magazine. This double page spread doesn't just include a main story but it has an extra slot for other little brief stories. Not many magazines choose to do this however it is quite good as it shows variety in stories but I like the idea of having a double page for one story. The band are featured are the stereotypical looking 'indie' band and people will relate to this. The genre has once again been considered and so it is being conventional.

Institution 

The main institution for NME magazine is IPC Media. They are responsible for the publication and publish the magazine. This isn't really made clear to the audience but it can usually be found on the contents page. The institution is the same for the front cover, contents and double spread as its all apart of the same magazine.
IPC Media publishes over 85 iconic magazines that attract both men and women. There magazines sell over 350 million copies each year and are known allover the world. Some of the other publications they are responsible for are Marie Claire, Now, TV Times, Look and world soccer. These are some of the most popular magazines around the world including NME and are looked upon as very classy magazines. This gives IPC Media a good impression.
NME has been published the longest out of all the music magazines sold weekly in the world. It reaches over one million of the fans that crave music in particular this kind. It is very modern and attracts many people in the world. It attracts both females and males but could be seen more for the male generation.

Ideology

As the cover of NME magazine  that I have chosen isn't as interesting as it can get, and the writing on the cover is quite bland, its use of ideology doesn't come across as well as it could. Also the one picture that is included on the front of this magazine doesn't give a good impression as he looks like hes got something hes not meant to have. However this magazine almost encourages everyone to unleash their rebel side and so this actually may work really well with their morals. The beliefs with this type of genre allows people to be who they want to be and express who they are 'individual' and I think that not only with this front cover but with most NME front covers this comes across quite well. I think its mostly the photography captured and put on the front that creates the ideology. How the people in the photos are represented also ties in with ideology and what kind of message or morals they are trying to portray. On my magazine cover I think I will stick to the same sort of thing and have my pictures as the main focus to make ideology come across.

The contents page does a similar thing as the front cover. The pictures don't really give off anything and so I cant say that I get any message or sense of ideology from it. All I see is that the men featured in the pictures are being allowed to do what they do best which is sing and no one is stopping them. They are expressing them selves through their music maybe. This is a good thing to maybe feature in a contents page as it may reflect how the magazine may be throughout. It may automatically make the audience assume that the magazine is a bit out there and has put what they thought would be good and entertaining. Also the contents clarifies what will be featured in NME and so the audience can already make there mind up on whether it interests them.

The double page spread is actually a lot more interesting for ideology. It has in big bold letters ' The teenagers' and a picture of a boy band that appear like they could be teenagers. The picture shows them just lounging about doing as they please which could refer to the belief of free will. They appear as if they are where they want to be and no one is stopping them. This is one of the looks I am aiming to put across in my photos. They look quite dignified in the photos and seem relaxed. They are showing respect for themselves. This could use the idea of ideology as it may show that the magazine has respect for those of a younger generation and not just the older. The back ground they are put upon again goes back to idea of this magazine been especially for 'individuality'. It is different but works well in this picture and for the magazine. Conventionally, this double page spread has done it self justice. The ideology seems to stand out really well and the audience can easily relate to this.

Audience

As the logo of the magazine appears on the front cover it is known to the audience just what the magazine is and what it is for. This is more told by the strap line that appears under it 'New Musical Express'. This already says a lot to the audience as they know the magazine is for people who have a major interest in music. To be more specific withe audience you could say its for people who have much more of a passion for 'indie' music as that is the overall genre of the magazine. NME is most appealing to males as it 70% of the readers fit into that catagory. I want my magazine to appeal both to male and female as this genre is usually noticed by both. Some of the features that are usually shown on the front of NME are: dark colours, male models, serious expressions and independence. These all tie together to become 'indie'. I would say the specific target audience for this magazine is those between 16-27 as it has quite a young feel to it. Those of an older age may enjoy it too but I couldn't see them buying this type of magazine. Also as there is a male model on the front it automatically may suggest that it is generally for males but that isn't the case as many of the people who buy NME are female. The type of audience that this magazine attracts, are the type that I would like my magazine to be aimed at. They have a similar style and so I think the same audience would enjoy it the same.

Representation 

The front cover of this issue of NME is a lot different to what you would generally usually see, I think. Darker colours are usually put forward and so to see more neutral colours on the front is quite a different thing. However it reflects the artist and the style he is and so it works. Mark Ronson isn't too much in to the 'indie' scene but still is classed under that genre and so I think that the theme of the front cover has been based around what style he is. As he does do the same style of music, it does work and so you cant argue with what it looks like. You can still tell what genre it is. Also the model doesn't come across so aggressive and serious. He looks quite normal to what you may see on another issue. However he does look like he is meddling with something he shouldn't be and because the trumpet is broken shows that he has that expected rebellious side to him than can also be connoted with this type of genre. It almost represents him in a mischievous manner and so this could relate to the audience. The representation of the front cover determines whether the audeince are attracted to the magazine.

The contents page is represented as the original 'indie'. It has that old look to it that has almost been transferred to modern. The pictures look quite normal as its just men singing but it could mean a lot more then this. The band featured Oasis are an original 'indie' band and so I think the photos have been made to look like there quite vintage creating more of an edge to them. They are represented in quite a good way here but Oasis are a band that are known for there rebellious features and so didn't really need to based in a certain way. The contents page is represented in a way that is expected of this magazine. The old fashioned look represents those from the old music era. This is what 'indie' is potentially about so the representation works towards following the conventions.

The double page spread has been represented in the best way I think. The way the teenagers are made to look like 'proper' teenagers, not those who are claimed to be always 'bad'. They are relaxed and come across really well. They have respect for them selves and don't go against anything. They look like well behaved teenagers. However NME doesn't reconcile with the 'well behaved' and so this may be something that be seen against the magazine. I think that NME have done this on purpose as a way of hiding the real them and to give the audience someone to look up to. They are represented in a fair and appropriate way which makes the magazine look good too. The colour blue is usually connoted with males. Because this colour has been used along side a boy band they are almost been stereotypical and assuming that to represent them in the right way they have to be conventional.










NME is a magazine I would like my magazine to take guidance from. It has some of the same quality's I would like mine to include and so the research has helped me.
NME has its own website that I have also looked at to get inspiration from.  http://www.nme.com/

Bands featured on the front of NME.
http://www.youtube.com/watch?v=6hzrDeceEKc  Oasis
http://www.youtube.com/watch?v=2EIeUlvHAiM Florence and the Machine
http://www.youtube.com/watch?v=-IAxoqoqJ44 Kings of Leon        
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                           Q Magazine - Front cover/contents/double page spread

Language 
The front cover of this Q magazine is quite bold and dark. It reflects the type of genre it is. It a similar genre to NME and as I am aiming to use this kind of style it is a good example that will help me. The colour red has been used a lot which I think works well as the logo is red. It shows they have consistency with their colour themes.There is one main focus on the cover and this is usually the case with Q magazine. This suggests too me that this is one of their conventions. Madonna has been styled to suit this type of genre and has been featured in black clothing and makeup as that is what associated with this style. Madonna isn't known for the rock chic look and so this is new for her and the audience to see her this way. She is been made to fit in with the genre. Also the positioning of the text has made it look more edgy as it has been made central and contrasts with the image. The fact they have chosen to have 'attacks' in red writing is very significant as the colour red connotes danger and this is what the word may suggest. This is obvious to the audience that is is the main cover line as it is made more noticeable from everything else and it relates to the image used in the background.

When looking at this contents page the first thing you come across is the picture. It's been placed there as a way of representing the whole contents page as this is the first thing you are drawn to. I like the picture that is included as it shows a familiar band that would usually be seen in a magazine like this. Its a band that fits with the genre of this magazine so again people will relate to this.This image may not be relevant to this page but it still works. The contents is neatly set out where as the front covers tend to be quite creative.It makes it look smarter and less messy and so this is something I may think about doing in mine. I like the fact that this contents page doesn't include much but I think it would have been better to make it a bit more interesting. This contents page is nothing special but it follows the conventions so it doesnt need to be. I think this is sort of similar with the front cover however that is the first thing that catches your eye so to make that look well represented and interesting would be much more appropriate. From looking at this contents page I think I will make mine a bit more unique and interesting. I may decide to include a few more images and fancy writing. It may look effective with normal writing but I would like to make mine stand out and be a bit more creative. However as this contents page is quite simple, if I did decide to do mine simple I wouldnt be going against conventions.

I like this double page spread a lot as it is very creative and interesting. The image that has been included is much different to the one that was included in NME. It is a lot more creative and works really well. I like the idea of having something really original like this, it connects with the audience more. The singer in the photo brings his rebellious side across. Having him graffiti and featuring beer bottles at the bottom makes him look quite dodgy when in fact he may not be. As the 'indie' genre is quite rebellious this is something that works really well. As I am wanting to put across the rebellious look I think this may be a good idea to follow. However I think including beer bottles may be easier to get hold off then someone graffiting. I also like the fact the heading of this story is like a pun. Usually I would think 'Rags and Ritches' but this has been made to fit a different purpose and so they have changed it to 'Tags and Ritches'. The title of this also fits with the picture as I think the word 'Tags' connotes rebellious things too. Tags are something I usually think of when they have been let out of jail and they are still being monitored. It fits here with the fact the singer looks like he has been caught doing something. This is really inspiring double page spread. It is conventional and connotes all the right things to do with 'indie' eventhough it isn't an 'indie' artist.

Institution

Q magazine is one of the many publications of the popular publisher Bauer Media now known as EMAP. Bauer Media is the main institution for Q magazine as well as 'Q' its self. It takes charge of over 80 magazines and most of them are still very well known to this day. Some of the other publication Bauer Media takes responsibility for are Heat, Grazia, Closer and Match. No only is this publisher popular for its successful well known magazines but it is actually Europe's Largest privately owned publisher. It is a world wide media company that offers so much to those who have an interest in the industry and magazines.
As one of Bauer Medias most popular publication, Q stands out to many audiences around Europe.It first came to notice in 1986 and is currently still running now. Many of music's biggest stars have appeared on the front of Q including the likes of the Beatles, Elvis, Muse and Madonna. It offers so much as a magazine and that is probably why it is still so loved now. It caters well for those who love that edgy take on things. Its more of an independent mag and shows different sides to 'indie' as a genre.

Ideology

The front cover here has the same sort of idea as the NME cover, the freedom to be who you are. Madonna is shown in a way that she may feel comfortable in, and this magazine is allowing her to be. It isn't going against her wishes other wise she wouldn't have done the shoot. On my front cover I will include images that I have taken and I will make sure that in my images my models will be comfortable with what they are doing and how they look. I think it is important to do this as you are more likely to get better pictures. Going against someones wishes , you could say, is like going against their beliefs and values. If their not happy it could come across in the photos making them look forced and unprofessional. Making the model feel comfortable is more likely to come across better as they will appear more confident and professional and I think this has been shown well on the front of this magazine.

The contents page sort of reflects the same thing. The artists are dressed how they want and appear confident and comfortable. However as they are dressed in quite dark smart clothing, it looks to me as if they're trying to come across quite sophisticated and respectful. This not only is represented from the way they look but from the way they are stood. They are stood tall looking directly at the camera as if their trying to appear serious. However they are stood with their hands in their pockets which can make them come across as quite laid back and cool. This shows that Q magazine have decided to make the people in the photos hard to portray for the audience. It works well with the genre been individuality and is something that I may think about doing. It creates more of a mystery behind certain bands. Its like you cant really understand who they are. The ideology behind this maybe the fact that they are who they are and they wont put on an act.

The double page spread doesn't really give a good impression to the audience. It shows the rebellious side to singers which may represent this type of genre in a negative way. Having beer bottles featured at the bottom of the page suggests to me that the magazine doesn't care that their audience maybe teenagers and that this may give a bad example. Especially since the law for drinking is not until your 18, if this magazine was to attract those younger than this, then including drinking bottles and graffiti maybe give them the wrong idea. It goes against the wrong sort of ideology which may not be good for the magazine. However again the genre has been took into consideration. Being independent may be the freedom to do as you please, maybe in this case this is what was trying to be portrayed.

Audience

The audience for Q magazine is quite similar to the audience for NME, however its not so obvious to them. The logo for this magazine is just a simple 'Q' without a strap line and so it makes it harder to make clear of who and what the magazine is for. The only regognition of what magazine it is, is from the images and cover lines used. I would say the general audience for this magazine is people who are interested in music, like a mixture of music and are between the ages of 17-30. From researching other Q magazines I have found that not only is the genre particulary  'indie' style but the likes of Lady GaGa who can be commonly known as a 'pop' artist appear in it as well. Also as the double page spread appears to include a picture of Dizzee Rascal , who is known for 'RnB' it suggests to me that Q maybe isnt just for one particular genre but it offers a lot more artists and so could be seen as mixture. This is sort of like what I am aiming for with my mixtures of Genres. I will include Rock and Roll, Individual and Retro. I think with this magazine having all types of artists featured on the front gives it more variety and will appeal to a wider range of audiences as its something for everyone. I like the idea of this but I think mine will still be different as my genres are much similar to each other and are not really a wide choice. This magazine is extremely popular and I think because it changes it artists is maybe one of the reasons why.

Representation

The representation of the front cover isnt a particularly bad one I think, it shows Madonna in an unusual way and even though shes dressed quite dark she doesnt come across negative. In an odd way she looks quite comfortable with herself and she comes across quite confident. This is something that may have been hard to do as the position she is in is quite unique. She looks as if she is trying to hide and be mysterious as well as looking as if she is ready to pounce. This sort of goes with the main cover line that had been put across it as it says 'Madonna attacks' and she looks like she is going to attack. On my front cover I would also like to  make my pictures relate the cover lines. By this I mean if I were to, for example have a cover line that said ' Top of the flops' I would maybe have a picture of the artist that was top of the charts wearing flip flops. This way I am relating my images to the cover lines and it makes it easier to come across what the main story is to the audience. Its a way of representing your magazine with your artist.I like the fact here that Madonna doesnt look like her usual self. We see her with blonde hair and natural make up but she has been made to look like someone else. Maybe this is trying to uncover the real her or the truth behind artists. She may however come across really different and be represented in a negative way. Some people may think that because she is made to be more dark and dominant then she is not being true to her self or her fans. It may give her a bad representation. On the other hand the genre will require to have change of look. If she was her self then the representation of the magazine will be bad as its gone against their own conventions of 'indie'.

The contents page is made to look quite simple. The photograph of the band doesn't really give off anything. It is too simple and not really creative. I suppose this could give a good representation as they don't come across how their not supposed to and they look like inspirational artists that the audience of this magazine may look up to. They are dressed quite smart but at the same time casual so they don't come across to serious and they are focused more to the camera than anything. However as I stated before as they are just shrugged with their hands in their pockets and one of the members has chosen to look away. It may appear to others that they don't really want to be there. If they were a bit more enthusiastic like the people in NME contents page then I think the audience would connect with them more and want to continue reading. Overall I think they have quite a good representation and may give a good impression to the many readers of Q magazine but to give more of the rebellious 'indie' and show connection to the genre, they could appear more on the 'wild' side.

The double page spread may be a bad representation for this magazine. Everyone knows that graffiting is a crime and as Dizzee Rascal appears to be doing it, others may think it is ok to do so too. Dizzee is known as a role model to some of the younger generation and so if they think its ok for him to do it they may feel the need to copy. This shows just how important it is to feature the pictures so you don't give the wrong impression to the audience. However he does look like he is just about to be caught and so this could show the importance of not doing it and the fact the title is tag's and riches sends out a message. I associate crime with tags as they connote criminals if their on a caution etc. so this again links with the picture. I do however think that it could be a good example for young ones because the title says so much just from a little.' Rags to riches' suggests to me that Dizzee was once messed up and maybe on a tag and now we know him as a very successful artist and so he could have turned his life around to 'riches'. It may influence people to think on the brighter side of things and sort them selves out, especially those of the younger generation. Overall I think this has quite a good representation one read and properly understood but from first glances I think it could maybe give of a bad vibe and that's just from the image used.





From my research I have found that Q magazine also have a website for those who are thoroughly interested in the company. I went on the website for inspiration. http://www.qthemusic.com/

Bands that may be associated with Q magazine.

http://www.youtube.com/watch?v=w8KQmps-Sog Muse
http://www.youtube.com/watch?v=OEo9Bh679wM The Beatles
http://www.youtube.com/watch?v=lWTDR6ztcnQ Madonna

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                           Shindig Magazine - Front cover/Contents/Double page spread

Language

The front cover of this magazine is a lot different to the two others I previously looked at. It is very much more old fashioned and has sort of that vintage look to it. I choose to research this magazine along side the other two as it covers the genre retro and old 'indie' and this is the one of the genres I am planning on doing. This magazine is different to the other 2 as the mast head appears stretched other the top of the page whereas the other two had it in the left hand corner. I think this looks quite good and so I may decide to do something similar to that. I also like the fact that the band is over laps the mast head which makes it look very professional. This cover is quite simple as it has one main photo, a mast head and few cover lines all lined up to the left hand side. Its not very creative but it goes with the 'vintage' look. There is no text covering the main focus which is the picture and so it makes it clear that that is the most important thing. The main colours on here are red, black and light brown/cream these have been used effectively as they work well together. I will have a colour theme in my magazine as I think it shows consistency. The fact that it is simple shows the genre as things back in the day were also simple.

From all the contents pages I have researched I like this one the best. I like the fact it has a variety of pictures that all consist with different colour scales. There is ones that are black and white and ones that are just colour. I think this is quite a nice touch as it shows the different times just from what it looks like. The old world of music and how it is today. This is something I think I may decide to do. Again there seems to be a theme of colours used on this page these include reds, browns and whites. I have found that these colours come across quite often on contents pages, especially the colour red, so it could possibly come across as another convention. In my contents page I think I will not choose to use a lot of red as it is a bit over used. The genre is again easy to tell here as the right connotations are used.

The double page spread is much different to the others I have looked at. The main focus is on the photo that's is oddly effective in its own way. The main photograph seems to be blocked from some sort of a plant or gate. The strange thing is all the focus is on the band and the gate/plant has been blurred. It looks quite good but is not something I would tend to do but its unique and it works quite well. This double page spread looks quite boring and simple as well. Most magazines seem to be more creative with their double page spread. This one is completely opposite and it doesn't do much. Again I think this may be down to the fact it is set back in the 'old' days were things were much simple so they have made the magazine simple. There is nothing much to it and it isn't very creative. The only interesting point I think is the photo. Everything is lined to the right which makes it look tidy but I think I would have made it a bit more spacious to make it look better. It would look more up to date like the rest of the new 'indie' mags. As this is retro the look actually seems to work.

Institution

Shindig magazine is published by a small publishing company called Volcano publishing. It isn't a well know organisation and so there is limited information on it." Shindig! has established itself as a cutting edge forum and critique of the glories of 60s and 70s music, film and culture since its national mainstream launch in November 2007. Now established as a much loved glossy publication it previously existed for 10 years as a highly respected underground magazine." This is a quote from www.shindig-magazine.com/Shindig-SD15-media-pack2a.pdf The other institution for this is in fact Shindig itself. It is one of the most common magazines that portrays the genre of retro and 'indie'. It has been running for a long time and still to this day is sold monthly. It shows a particular interest in the in 60s and 70s music and brings out the best in the vintage take on music. This magazine attracts 15000 readers per issue, this maybe is not as many as the other two magazines attract but it is still a decent amount.

Ideology

The ideology of this front cover is the fact old fashion has been brought to today's reality. By just looking at it you can tell that it isn't a recent magazine you would usually find, it isn't modern. Their casually dressed as well as trying to look smart so they are expressing them selves but not to the extent they could. They are keeping it low key to respect them selves and us.

The contents page shows the contrast between music back in the old age and today. This is done just from the photos. The fact that it is allowing the music from the 60s and 70s to not be forgotten is good ideology. Its not going against it because of the new modern stuff that is introduced today.

The double page spread is quite interesting and I think it has a lot of connotations just from the picture. The fact that the picture is mysteriously featured behind a gate makes it feel like the band has an identity that it necessarily doesn't want to express. I think this uses ideology with the fact that every body is individual and they express them selves in different ways. Its like the band wants to be seen but there are many things that may be stopping them and they want to make sure everyone can see them. I think this is shown well as the gate is stopping them to be seen but as the camera is in focus we can still see them, so nothing will stop them.

Audience

Shindig magazine attracts more of an older audience than the other two. Its more about music and social behaviour in the 60s and 70s and so therefore will be most appealing to those who may have grown up with it. I would say the general age for people wanting to read this would be people 25+. As this magazine only attracts 15000 people each issue I would say the readers are very selective and would have to have a big interest in this magazine. The style of music it features in quite old 'indie' and so it still may attract those who are really into all the vintage but I think that other magazines such as NME would appeal more to them as it specifically targeted and made to appeal to them. This magazine had the old appeal to it and so older people may feel comfortable with it as its something they are familiar with. As I want my magazine to have a vintage/retro sort of look I will take note of what this magazine has done to put forward that genre however I want mine to appeal to those of a younger age (teenagers) as today it has being brought back to them.

Representation

I think the front cover of this magazine has quite a good representation as they are all dressed smart but at the same time casual and so they are all showing that they take pride in their appearance but at the same time don't want to come across to serious. They are dressed in sort of oldish clothes which enlightens the fact that it is an oldish looking magazine. They have worked to dress the band according to the style of the magazine. This is something I want to do in mine as I think that what your featured band wear reflects their style and how they want to be. Its almost a stereotypical thing as you assume that if someone wears a specific thing that they are classed under a certain name. This is really common in the music world and could maybe be seen as one important thing all music magazines choose to do and so I will also do this with mine. The music genre reflects the look of the artist.

The contents page shows only pictures of men and so I get from this that this magazine may only appeal to men that are interested in this type of genre. Most of the pictures show them smiling and so gives a good impression as they look confident and happy to be in the photos. The photos that are in black and white have the men dressed in suits to make them look quite smart and sophisticated and they are also not smiling as much. Black and white connotes quite vintage and old fashioned looks in photos.The coloured photos have the men dressed quite casual and their smiling more. This may indicate that the music has got better throughout the years as they are now smiling when they are in colour but they are a lot more serious in the black and white. I think this is quite a good idea but its not something that I would maybe do.

The double page spread again has only a picture of men but it is the same band that appears on the front cover. This shows that the main photo is usually a double page spread holding the main story. This is a conventional thing with most magazines.The men are dressed in the same suits that they are for the front cover and so they are represented the same. They are hidden behind some sort of gate type object which could suggest they are trying to keep hidden. The fact they are dressed in suits could say they are not being them selves ands that's why they are hiding behind the gate. However they are more in focus than the gate and so the main coverage isn't taken away from them.
I like the fact that this picture is different but I wouldn't do the same as you would have to read to much in to it just to work out why the photo has been taken that way.




I have researched this magazine and also had a look at the website.
Bands that may be featured on the front:

Thursday, 11 November 2010

LIIAR -Interpretation of the brief. (Music Magazine)

Language
As I am specifically designing a magazine based around music, it is important to put across the right language, you would expect to find on one. This uses the idea of conventions and putting across the right thing for the right audience. One of the things this will include is the main title, known as a mast head. Once I have chosen an appropriate banner headline for my magazine ( magazine name), I will make sure that it is bold, eye grabbing and appealing to the audience so that it will make them want to buy it. Without a mast head the magazine would be pretty plain and wouldn't really work well. The audience can get a lot of information from the title of the magazine and this is what I would like to achieve with mine. I will also include a photo as my main background for my front cover. This photo will be the featured artist I will have decided to write about in my double spread page and it will also be the main focus for my main cover line. To put across my genre of the magazine I will make sure my photo is specifically designed to create a more noticeable feel to it. It will determine the genre of the magazine from the way I decide to dress the models and what props I may choose to include in the photo. I will also include other photos, these may be other real life bands I have managed to grab a picture of at festivals or photos I have collected my self  from scratch. I will include a majority of photos on each page. My main photo will link throughout my contents page and double spread page so I have kept the continuity of the story. This shows I have thought about what I am going to include in my magazine. I could also choose to have a sell line to create a more memorable feel to the magazine. Using a sell line could give a message to the audience as well as drawing them in. Its about connecting with your audience and I feel using a sell line is one of the many ways in which you could do this. My magazine will be at a price of £2.30 and so I will need to include a bar code. Where I choose to put this will be determined on how I choose to do my layout of my front cover.

Institution
I have decided to create my magazine for an existing publisher. Therefore the institution for my magazine is ipc media. This magazine publisher publishes the likes of NME and many others. The reason why I have chosen to design a magazine for this publisher is because even though my magazine is most similar to NME it is also slightly different as it includes more genres mixed into it. There isn't another magazine like this what ipc media publishes and so there is a gap in the market. Also the other institution of the magazine is the name and company of the magazine. As I haven't concluded on what I will name my magazine for the time being, I cannot state what mine will be. However I do know that whatever it will be, will be my personal institution on top of the publishers.

Ideology
Ideology looks at the idea of every ones beliefs and values being treated fairly and appropriately. As one of the genres for my magazine is individuality, this shows that I am allowing people to be free to be who they are and feel free to love ant kind of music. However 'indi' can be seen as one particular type and so may go against these morals and so that's why I have mixed another two genres in too. People may prefer more than one genre and so I have a given a wider range of choice. As I have chosen Retro as a genre, I am bringing a bit of the old life back into date. This suggest to me that it is nothing to be ashamed of and history is apart of the future. It also allows those of a older generation to feel apart of something once again as they may relate to this type of style from their history of music. My magazine will cover the fact of being able to express yourself how you like and act how you like, the idea of free will. I think this will allow people to relate to this magazine much more which will also increase sale prices. By the audience knowing there are no restrictions on who you can be, they will feel more eligible to buy this as they can relate to it more. It will appeal to them more.

Audience
For many music magazines the audience is usually any one that has a major interest in music. My specific audience is the teen generation / young adult as I feel this music may appeal more to them and they would be more likely to buy the magazine. Even though someone of an older age may enjoy this type of music with a passion, I feel they wouldn't really buy the magazine whereas the younger generation would because its expected of them to buy magazines with their money. Those that may be slightly older may have other things to buy that may be more important whereas teens still rely on their parents and don't have as much responsibility for them selves. I think buy having a teen band on the front of my magazine will also be specific to the audience as they will know it is aimed for them. It will appeal more to them as they may be of a similar age and therefore may want to relate them selves to them.

Representation
My representation will mostly come through on the pictures I chose to use throughout my magazine. From the ideas I have already thought about, the representation may not come across too well. This may go against some of the use of ideology but as one of my chosen genres is rock and roll, its fits perfectly. The sort of images I am hoping to collect may include props such as electric guitars, cigarettes and old cassette players. All of these things are usually connoted with rock and roll and so I hope to portray this look in my magazine. In my photos I will dress and style the models according to the genre of music, this will represent them in a way that they supposedly should feel comfortable with. I think by doing this the target audience will 'get' the overall touch of the magazine and will understand it more without dragging up negativity. Some people may find it sets a bad example towards teenagers of today but we cant dispute the fact that there are people that are similar to how my magazine will represent them. It may pull across stereotypical views of how teenagers act nowadays but that isn't what I aim to achieve. The point of it is to let people be who they are and enjoy rock and roll. I hope this will come across throughout my magazine and that is clearly targets those who particularly enjoy this type of music and theme.

Music Magazine Brief.

As part of our course work, we have been asked to create an original music magazine. This includes a front cover, a contents page and a double page spread. Before I create my magazine, I must first think about what Genre of music I would like my magazine to associate with. To do this I will research a number of music magazines and find out what sort music people are mostly in to nowadays, that way I know what is popular and what will appeal to an audience. In my magazine the thing I must include are 4 original images taken by me, these cannot include pictures from the Internet or what other people have taken. These photos can be placed anywhere in my magazine and I can even expand the number I use. I will try to experiment as much as I can with my photos so even if I don't use them in my final product I have given my self a wider range of choice.
After researching a number of magazines I have found that the most popular type of genre in music is the independent and individual style. There are more magazines representing this style than any other and so this shows the originality of this genre. Also from speaking to a number of people, I have found that their favoured type of music is also the individual scene. This make it easier for me to relate to an audience and because of this I have choose to use this genre in my magazine. However I wanted to make it a bit more different and put different sort of genres together. I like the idea of having sort of a rock and roll, individual idea but I think it may work well will the sort of retro and vintage look. This could just mean the type of music would be the rock and roll sound but the look would be retro and vintage. I think this adds a nice touch as it is quite unique but at the same time original as both them two styles are in at the moment. I will aim to achieve this look by having the photos reflect both genres, with having them dressed quite 'indi' but having the photos look old. I think this may look effective and therefore I will choose to do this.