What audience would be more likely to pick up this magazine?

Thursday, 7 October 2010

Analysis of 2 college magazines.

In order of completeing my front cover of a college magazine, I have researched a number of realistic college magazines that other colleges have previously published, as way of getting to know the conventions. One of the ones I have found was a front cover of Emmanuel College's student magazine. I have decided to analyse the features of this magazine,using LIIAR, as a way of identiying what I need to include in mine.

Language
The cover of this magazine isnt very apealing as it uses only a picture and the institution to attract the audience. It lacks the use of colour and only includes black as the main focus. It isnt really creative and is quite boring. As a student wanting to buy a college magazine, I would say that this wouldnt appeal to me and I wouldnt find my self buying it as it doesnt really tell me anything about the college, it just gives a poor interpretation.

Institution
The institution is the college , Emmanuel. This is made clear form the rest of the magazine as the logo of the college is included. This is one good thing the magazie has decided to include. If this wasnt included it would be hard to tell that this magazine was for a college as there is nothing more to it. Its too simple.

Ideology
As this college magazine lacks detail and information on the cover, its use of ideology doesn't come across as well as it could. Also the one picture that is included on the front of this magazine doesnt give a good impression of the college as a whole. It lacks any amount of detail on it and doesnt tell the audience anything to do with what it hopes to achieve or what the pupils are like. This has taught me that to be successful with my front cover, I should be more adventurous and put across the right features including the use of ideology.

Audience
As it has chosen to put the institution on , this is the only clue the audience gets that it may be targeted at the students of this college. However as it has expressed its love of black by choosing half of it to be that colour, this gives me an impression that it is meant to be a more formal magazine and could possibly be for parents and maybe even the governors. Its not that clear to who the audience is. To improve this I would have included a picture of a student which might have influenced students to buy it.

Representation
The representation on the front cover doesnt come across as good as it could. The picture is hard to makeout and it doesnt really show the best aspects of the college. As for the overall cover, its too plain to represent anything. However I do think it comes across as quite a psoh and formal kind of college, as it doesnt seem to have any fun or enjoyment to the cover. This shows that it hasnt made a good impression and there is serious need for improvements.

Emmanuel College magazine.

Good points:
. Black has being used and this is a very strong and dominant colour thats gives a statement of seriousness.
. There is a photo included to make it look a bit interesting.
. The institution is made clear for the audience and it states it is a college magazine.
Bad Points:
. It isnt interesting enough to appeal to the audience.
. Doesnt include any headings to do with any thing that may be included in the actual magazine.
. Lacks the use of colour, creating a boring and simplistic vibe.
. Goes against some of the conventions of a college magazine.
. The target audience isnt clear enough.

Overall there are more faults with this magazine cover, then there are good. It lacks a lot of detail and doesnt work that well. I have learnt something from this and that is to be more creative with my work and to make sure I cover all aspects of LIIAR if I wish to make is successful.
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Another magazine I have researched is one belonging to Grimbsy college. This is a completely different magazine to the previous one I have also analysed and I think they make good contrasts to one another and show the conventions of a college magazine.

Language
The cover of this magazine is more apealing as it has a lot more detial involved on the front that attracts the audience far more.It experiments more with colour, using blue as a main focus. This is a lot more gentle and attractive compared to the black the other magazine offered. Not only does it include photographs but it uses a cartoon type picture that works well for this type of magazine. As a student wanting to buy a college magazine, I would say that this would appeal to me more than the other one as it offers more just from what it looks like and what is presented. Its more creative, efficient and is acceptable for a college student.

Institution
The institution for this magazine is the Grimbsy institute of further and higher education, as it clearly states. But it could also be Grimbsy college. However there isnt a logo of the actual college on the cover but as it is full of interesting detail and information, it doesnt actually matter that much, it doesnt do anything to the audience because the cover is already full of what they need to know.This is one good feature of this magazine. It is far more attractive and appealing than Emannuel College magazine.

Ideology
As this college magazine offers more to the front, such as cartooned images as well as photography, text and colour, it gives a more positive and better vibe to the college than the other one. The people that are made into a cartoon version come across confident and positive. This could indicate that they are happy with where they are giving a good impression of the college. Ideology comes across quite well due to one of the sub headings that is placed on the front cover. 'Booze,drugs and life' states to me that the college like to address these issues to make people feel alittle bit less threatened and make them feel more comfortable. This also looks better for the college.

Audience
As they havent decided to state that it is a college magazine you would think that it isnt that simple to tell what audience it is supposed to attract however as the photos and graphics included are of the same age as a student, this makes it a whole lot simple to define. I think this is a much better way of trying to attract an audience as it is appealing to the right audience without clearing up who the actual audience is, this is a good method in advertising.Others could arge that it is specifically directed at male students as it has chosen to include colours that seen as much more masculin but as the photo is female this isnt the case.

Representation
The representation on the front cover comes across a lot better than Emmanuel magazine. The grahics/cartoon comes across quite positively which makes the college come across that way. The photo that has been chosen to feature on the front is quite different as the girl doesnt seem to be smiling and looks quite down. This good look bad on the fornt cover as people make get the wrong idea and think she is unhappy but this may not be the case. This is why it is important to be more specific when deciding on how you would like to represent the college.


Grimbsy College Magazine

Good points:
. There is much more detail and information on the front of this cover which informs students about what will feature, so they know what to expect from it.
. Not only are is there a photo but a cartoonised graphic picture has been used.
. The institution is made clear for the audience.
.Its not boring and it is something different.
. The audience is clear evenethough it doesnt state it is a college magazine.
Bad Points:
. Too much of the same colour sometimes.
. The representation could sometimes be misunderstood.
. Its different to any other college magazine and offers something totally unique.

From both of the magazines I have researched and analysed, its fair to say that the better one belonged to Grimbsy College. It is much more adventurous and offered more to it than just plain and simple. This gives me a clearer understanding of the conventions of a college magazine.

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